See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Switch to CashVue ATM and save thousands of dollars a year in credit card processing fees.
How the Cash Discount Program Works
In Las Cruces’ thriving agricultural marketplace and bustling downtown corridor, where cash transactions remain essential for farmers market vendors, seasonal agricultural workers, and the steady stream of international visitors crossing from Mexico, our system automatically applies a small service fee to all card transactions. When a customer chooses to pay with cash—a preference deeply embedded in our region’s agricultural heritage and the cash-dependent habits of our military and student populations—the service fee is waived, rewarding them with a discount. You keep the full sale amount—no more paying out of pocket for card fees that erode margins in a competitive market like ours.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal, ideal for retailers across University Avenue, Lohman Avenue, and the historic Mesilla district
✔ Transparent signage and receipt language included, multilingual-friendly for our border community
✔ Compatible with countertop, wireless, and tablet POS systems used by hospitality, retail, and food vendors throughout Las Cruces
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
In Las Cruces, where cash remains king among agricultural vendors, border visitors, and the student population around NMSU, processing fees can eat into your margins fast. Our cash discount program drastically reduces or eliminates your credit card processing costs altogether.Increase Profit Margins
Whether you operate on University Avenue, in the Mesilla Valley retail corridor, or near the White Sands-connected commercial districts, keeping more of each sale means stronger bottom lines without raising prices on your customers.Encourage Cash Payments
Las Cruces businesses thrive on cash transactions—from farmers market vendors and Old Mesilla shop owners to hospitality venues serving tourists at historic sites. Our program incentivizes cash payments and reduces chargebacks, tapping into the cash-forward preferences of your local customer base.Easy Setup and Integration
Our team programs your terminal and provides all signage—no tech headaches.Fully Compliant and Transparent
Stay aligned with card network rules and consumer regulations in Las Cruces and across New Mexico, maintaining trust with your agricultural, service industry, military, and tourist clientele.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Start keeping more of your money—without changing how you do business.
CashVue’s Cash Discount Program is built for Las Cruces businesses that thrive on cash transactions—from the farmers markets and agricultural vendors around the Mesilla Valley to the bustling retail corridors along Lohman Avenue and University Avenue, and the steady foot traffic near White Sands Missile Range and NMSU campus areas. The savings from our zero processing fees go straight to your bottom line, whether you’re managing daily cash at a hospitality venue, an agricultural operation, or a downtown retail location serving both local customers and international visitors crossing from the border.
Contact Us Today to get started with zero processing fees.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. Businesses across Las Cruces—from downtown retailers to vendors at the Old Mesilla Plaza farmers markets—operate cash discount programs without regulatory concern..Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. For restaurants, retail shops, and service businesses along University Avenue and the Lohman Avenue commercial area, this means you maintain your advertised pricing while naturally encouraging cash transactions..Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Las Cruces customers—including the significant student population from New Mexico State University, military personnel from White Sands Missile Range, and tourists visiting the Convention Center and historic districts—appreciate transparent fee structures and the choice to save by paying with cash..Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Your accounting practices remain consistent whether you operate a salon in Mesilla, a convenience store near the Picacho Peak area, or a retail location in the Foothills..Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. In Las Cruces, agricultural supply businesses, healthcare support services, hospitality vendors, and the diverse retail mix throughout East Mesa, Northrise, and downtown corridors all see measurable savings by shifting transaction costs to card users while rewarding cash-paying customers..
